Foundation of group was laid by Shri Jasrajji Baradia, in the year 1957 in the capital city of Chhattisgarh with the aim of enterprising the gold in Central india. His sons Tilokchand Baradia, Shanti Lal Baradia and Ashok Kumar Baradia brought the company to number one position in Central india. Then and even now - 'The symbol of trust' is the key word of the company. Jewellers Pvt. Ltd. has received applause and appreciation from the clientele in Chhattisgarh. The '' showroom is one of the best and the first showroom with modern facilities in Central India. Designs at '' are both qualitatively and quantitatively upgraded and the company introduces exciting new and artistic designs in every season. jewelers excel in creating intricately crafted jewellery with flawless perfection- an all time favorite of the royal families.

has reached the zenith of excellence in manufacturing jewellery items, which have won all round praise and success. is associated with India's premier Public Sector M.M.T.C as their sole agent for raw gold in Chhattisgarh. This association adds more flare and makes it the best in the industry. The first jeweller to install carat meter in Central India. Due to its quality, it has achieved Hallmark License (BIS). Group's fame for branded solitaire diamond jewelry has attracted many customers from allover India. They are associated with major diamond brands like Nakshtra, Sveni, Arisia, VVSI etc. 's fascinating range of jewellery made of hand picked precious stones are exported all over the world.

The list of other ventures include Build Con Pvt. Ltd. under which multistoried residential flats Plaza, Ashok Market, Classic are developed.

Watch Companies of international repute such as Rado, Raymond Renee etc. are also associated with Group.

And now, Group is on the threshold of setting up Franchisee outlets of its Jewellery Designing institute across India.